• +27%

  lift in Ad Awareness

• 〜7M

  unique users reached

• 88%

  lift in Ad Awareness driven by TikTok on 67% of media spend

L'Oréal DACH paired TikTok's premium video formats with its first Out-of-Home activation to launch Armani Beauty's Power of You fragrance, lifting Ad Awareness by 27% and reaching 7 million people across Germany.

• 362%

  increase conversion rate

• 311%

  increase new buyer rate

• 52%

  increase average order value

Formulating higher conversion rates with Smart+ and GMV Max

• 5.9%

  Brand Awareness Lift (surpassing European Beauty benchmarks)

• 32.6%

  Share of All New Customers (Top Paid Channel Driver)

• 16.7%

  Web Purchase Lift (Conversion Lift Study)

How Niche Beauty Lab leveraged TikTok’s full-funnel strategy to drive full funnel impact and dominate new customer acquisition in Spain

• +140%

  view rate

• -31%

  CPM

• 5.7m

  reach

Amplifying continued growth for an iconic Italian beauty brand

• +230%

  uplift in 6s view-through rate

• +84%

  uplift in engagement rate vs the control ad group

• +121%

  uplift in video completion rate vs the control ad group

Introducing Power Derma to German audiences with Pulse View+

• 19.3%

  increase in Ad Recall

• 7.7%

  lift in Brand Favorability

• 6.7%

  growth in Brand Awareness

Leveraging TikTok Pulse to maximize brand lift during the holiday season

• 650K+

  total post views

• 3.6K+

  TikTok followers

• $449K

  revenue

Partnering with Young With Solutions to launch and scale their presence on TikTok Shop

• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements

• +58%

  Uplift in New Buyer Acquisition Rate*

• +56%

  Uplift in GMV Max Conversion Rate*

New product launch with Brand Consideration full-funnel strategy

• +4600

  orders in Q1 2026

• 3x

  ROI

• €233k+

  TikTok Shop revenue

A successful introduction to TikTok Shop, achieved with GMV Max

• 10.4k

  orders

• 7.1

  ROI

• 2.3k+

  orders generated in a single week

Achieving remarkable return on investment with GMV Max

• -10%

  cost per order

• 3300

  orders

• x2.42

  increase in orders

Building on existing learnings with a highly strategic Black Friday campaign